A few days ago, Facebook launched a competitor for Netflix, YouTube and Amazon Prime. This looks like the next natural step for the social media giant in its mission to gain more users and increases its revenues. With 2 billion monthly users, Facebook is looking to take on the market leader in streaming services by offering original programming on its own and a new approach for consuming shows. With Facebook Watch, you will be able to see what other people are watching and comment on the shows, get personalized recommendation for shows and subscribe for notifications of new episodes for your favorite shows new episodes and news. It also has categories such as “Most Talked About Shows”, “Shows your friends are watching” and “What’s making people laugh”. This contrasts with the normal convention where shows are sorted and filtered by genre but I would not bet against Facebook to pull it off.
Facebook is trying to change our shows consuming behaviors as CEO Mark Zuckerberg writes in a Facebook post, “We believe it’s possible to rethink a lot of experiences through the lens of building community — including watching video. Watching a show doesn’t have to be passive. It can be a chance to share an experience and bring people together who care about the same things. That’s why today we’re launching the Watch tab in Facebook — a place where you can discover shows your friends are watching and follow your favorite shows and creators so you don’t miss any episodes. You’ll be able to chat and connect with people during an episode, and join groups with people who like the same shows afterwards to build community.”